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Post by account_disabled on Feb 13, 2024 5:51:53 GMT
Representatives of the “slash generation” are people who develop simultaneously in different areas, often opposing ones, for example, developer/photographer. These are innovators who follow digital innovations and are the first to try new things. First stage. Launching advertising in performance channels. Getting your first sales. December – March Before the start, we set up advanced e-commerce and Google. Analytics on the site to track the cost of an attracted buyer and Costa Rica Email List the share of advertising costs. At the start, the budget for promotion was small and the task was to test channels that could immediately generate sales, and based on them draw conclusions about the target audience and the cost of the order. Therefore, we started by launching Google Ads in contextual advertising and targeted advertising on social networks Facebook and Instagram. Contextual advertising was launched on Google Ads search for the brand, general queries for eco-clothing, competitors and luxury brands, remarketing for site visitors and dynamic remarketing were enabled. In Google Ads networks, we have chosen the following targetings and audiences: Interests: Sustainable lifestyle enthusiasts, Fashion enthusiasts, Luxury shoppers. Topics: Designers and clothing collections.
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